Discover the story behind the famous San Marcos Fair in Aguascalientes

It stands as one of Mexico’s most emblematic celebrations. As always, the San Marcos Fair brings together top artists and the most popular musical acts of the moment—and 2026 will be no exception.

How did the San Marcos Fair begin?

Everything started in 1828 as a small regional festival, originally held in November rather than April. By the mid-19th century, the celebration shifted to April as part of the festivities honoring Saint Mark.

Years later, with the arrival of the railway in 1884, the humble town fair began gaining recognition. Its rising popularity led organizers to expand the attractions little by little.

In 1920, the tradition of crowning the Fair’s Queen began. While it may seem like a simple beauty contest, it actually carries great significance—the elected queen is crowned by the state’s governor.

Visitors can enjoy an array of activities—solo, as a couple, or with family—that have evolved throughout the years.

Today, the most iconic events include the Palenque, bullfights, casinos, and, of course, the livestock exhibition, now considered the most important in Latin America. The fair also highlights regional talent, featuring comedians, singers, and dancers.

Musically, the San Marcos Fair is known for hosting the most sought-after artists of the moment, offering something for every taste.

What to Expect at the San Marcos Fair in 2026

From April 18 to May 10, visitors can enjoy a wide range of activities including concerts, live shows, a livestock exhibition, bullfights, and nighttime entertainment such as the casino. The fair also features family-friendly experiences, from cultural workshops to artisan markets.

Each year, the fair reinvents itself with a vibrant fusion of flavors, colors, and traditions, along with special guest performances that attract visitors from across Mexico and beyond.

2026 Foro de las Estrellas Lineup at the San Marcos Fair

As every year, the Foro de las Estrellas hosts free concerts featuring national and international artists. For more details, visit the official website: feriasanmarcos.com.

• April 18: Entre Amigos
• April 19: Luis Ángel “El Flaco”
• April 20: Bryndis x Siempre
• April 21: Goo Goo Dolls
• April 22: J Balvin
• April 23: Lara Campos
• April 24: La Sonora Santanera
• April 25: Andrea Bocelli
• April 26: Alex Fernández
• April 27: Orquesta Sinfónica Sedena
• April 28: Kany García
• April 29: El Mimoso
• April 30: José Carreras, Kenny G, López Yáñez
• May 1: Lucha Libre Show
• May 2: Audrey Nuna, Milli, and Eric Nam
• May 3: Foreigner
• May 4: Kumbia Kings, Mi Banda el Mexicano de Germán Román
• May 5: Grupo Frontera
• May 6: Mägo de Oz
• May 7: Lila Downs
• May 8: David Guetta
• May 9: Paulo Londra
• May 10: Empire of the Sun

Which artists will perform at El Palenque?

Concerts at El Palenque, one of the fair’s most popular venues, require paid admission. Tickets are available through boleclick.mx or at the Palenque box office Monday to Friday from 10:00 a.m. to 6:00 p.m. and Saturday from 10:00 a.m. to 3:00 p.m.

• April 17–18: Carín León
• April 19: Bronco
• April 20: Víctor Mendívil
• April 21: María José
• April 22: Christian Nodal
• April 23: Remmy Valenzuela
• April 24–25: Yuridia
• April 26: Capibaras Tour (El Coyote and Chuy Lizárraga)
• April 27: Juntos
• April 28: Los Parras
• April 30: Banda MS
• May 1: Carlos Rivera
• May 2–3: Grupo Firme
• May 4: Grupo Duelo
• May 5: Manuel Turizo
• May 6–7: Julión Álvarez
• May 8: Óscar Maydon
• May 9: Cristian Castro

Without a doubt, the San Marcos Fair remains one of Mexico’s most iconic celebrations, offering a lively mix of entertainment, culture, and tradition.

Where to Stay During Your Visit to the San Marcos Fair

If you’re planning to attend, stay at Quinta Real Aguascalientes, located just minutes from the Historic Center and 25 minutes from the International Airport.

This hotel is an ideal choice, offering spacious, well-appointed suites, unique amenities, and beautiful views of the pool, gardens, or the charming “Plaza de Magnolias.

Guests can enjoy tranquil gardens, impressive fountains, and an outdoor pool. After a day of exploring, there’s nothing better than unwinding with a cocktail at Los Murales Restaurant & Bar, which serves exquisite Mexican and international cuisine for breakfast, lunch, and dinner.

Quinta Real Aguascalientes is only 12 minutes from the San Marcos Fairgrounds, and close to the city’s main attractions